Ashley edwards- Owner of westward way
Hi, I’m Ashley
Hello gorgeous! I’m Ashley Edwards, the photographer and owner of Westward Way Photography. I LOVE all things photography, marketing and branding. It is my life goal to make people smile and when I can do this through photography and helping other women, my heart feels full of joy!
I know how fun it can be creating a brand for your business. I also know that it can be frustrating as well. If you’re struggling with aligning your brand with the vision you have for it in your head, brand imagery is likely a very big part of that.
When your brand photos don’t align with your vision, it can lead to frustration for you and confusion for your customers and followers. We can’t have none of that, can we?
Brand photography for the modern entrepreneur
What is brand photography?
Brand photography is strategic and intentional; it is photography that uses your brand’s stories, themes and messaging to create visual content that captures and converts.
Brand photography has many names (personal brand photography, lifestyle photography, branding photography, commercial photography, creative headshots are a few names it could be called).
Whatever you want to call it, the idea is to create visuals that are authentic, purposeful, cohesive to your brand and that make a statement about who you are.
That’s where I come in! I am your fairy photography godmother, here to guide you and provide you with visuals that make you wanna scream like a little girl at a BTS concert.
Download the brand photography guide for more info!
The Westward Way photography approach
How it works
Hey lady boss! Wanna know what a typical branding photography session is like from pre-planning until the finishing touches? It goes a little like this…
Coffee Chat & brand questionnaire
I prefer learning about you and your brand in person (over coffee)- but I know that isn’t realistic for everyone.
Whether you prefer in-person, video or phone call, I am available for a no-obligation chat about your photography needs!
Once we’ve chatted, or if you’re ready to book, I created this questionnaire for you to fill out!
This questionnaire asks you all about your brand- what you kind of photos you need, your brand messaging, your marketing objectives and more.
It’s super important to be in-depth with your responses so that it saves you time and helps me better prepare and get to know your brand.
Brand Photography Brainstorm SEssion
You and I have an AWESOME brand photography brainstorming session. We talk about everything you need to know- what locations are best for you, what kind of props you need to bring, if you need models, etc.
You can also fill out this workbook to help you plan your session.
It’s my job to make sure I understand your vision, so please make time for this brainstorming session.
After our brainstorming session, I will send you a mood board with my understanding of what you want for your photoshoot. We adjust according to what YOU want.
I am here to help you!
Brand STory Photoshoot
The day of the shoot is the MOST FUN process of this all. We get to laugh and joke and you get to act out your brand stories right in front of the camera.
You are the star of the day and the creative director, I’m just here to click the shutter button and make sure you look and feel fabulous!
You basically just get to be the awesome boss lady that you are, just in front of a camera. Don’t be nervous, boss babe, you got this!
You’re gorgeous and this is the day to feel like a movie star in your own brand movie!
SElection, Editing and Completion
After our brand story photoshoot, I will go through the photos and select the best ones.
Depending on what you prefer, I may send you a gallery of unedited photos for you to pick and choose which photos you prefer.
I will color-correct and edit your photos to look fabulous and then send them your way! You are free to apply any presets you need to or add overlays, etc. They are all yours, girl!
Then, you post away and take a look at all your hard work!
Lady boss, you’re gonna love it!
Schedule a call!
See for yourself!
The only way to know if this is for you is to take action! Hit me up! Schedule a coffee chat with me or hit me up on social media. I will get back to you super quick and there is no obligation to do anything. We will discuss the vision you have for your brand, I can provide you with planning tools and advice, and see how we can bring your vision to life!
Psst- I also do portrait photography too
Are you just looking for some wall-worthy photos for your house? Some Instagram drool-worthy-gotta-have photos? Whether you are looking for some photos of you and your family, senior photos, children’s portraits, or your girlfriends, I do that too!
Just book a call with me and explain what you need, I got you girl!