6 Important Shots to Capture in Your Brand Photos
When you’re trying to decide what photos you need for your next brand photoshoot, it is a great idea to plan several exact shots out. Below, I’ve listed 6 categories of important shots you’ll want to capture in your next session.
There isn’t right combination of shots in each category to capture- some brands will need 90% personality shots and will supplement with the rest. Other brands might require a large number of space shots and very little of the others. Some brands may not even use some of the categories I’ve listed.
This list is a helpful guideline when it comes to planning out the must-have shots you’ll need to capture the essence of your brand.
Can you think of anything I’ve missed? Comment below if so! I want to make sure I have it all covered.
The CEO Boss Babe Shots
Professional portraits, power poses & your smiling face
Photo examples: Standing in front of a blank background, a smiling pic with your workspace in the back
These are your typical headshots & business portraits
2. The Tools Shots
What you use to do what you do, the important tools you use to work everyday
Photo examples: Your computer, microphone, paints- if you are a painter, a camera- if you are a photographer
Will commonly include flat lays & product shots
3. The Personality Shots
All about you and your personality, what you do for fun, what you are passionate about, your lifestyle, what you like, your favorite things
Photo examples: Reading, drinking coffee, spending time with your family
Typically include candids, portraits, family shots, fun shots and other lifestyle photographs
4. The Story Shots
Any of the shots that you need to tell a story about your brand (will vary depending on what you do), beginning middle and end sequences
Photo examples: If you are a nutritionist, you might want photos of you preparing food from beginning to end (prepping, cooking, plate, eating, etc.), If you are a website designer, you might want to show the process (intake, working with your client, their results)
These are lifestyle photos, perhaps some flat-lays and product shots
5. The Work Shots
Photos of you doing your thing, the action shots and behind the scenes
Photo examples: Working at the desk, talking to clients, setting up a flat-lay, you at speaking engagements, taking photos, BTS set-up, you filming a video
This will include candids and In-action shots, less of your face & more of your work
6. The Spaces Shots
Depending on your job- the spaces and places you do you work, especially if it is client-facing or a brick and mortar
Photo examples: Inside our store, your home office, your bed, your desk
Typically includes Interior photography and lifestyle shots
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